Rebranding of St James’ Park

Piece written for The Guardian on the renaming of Newcastle United’s St James’ Park.

“It was all going so well. Perhaps too well, with hindsight. The announcement that Newcastle United’s ground, St James’ Park, is to be renamed the Sports Direct Arena has shattered the fragile truce between the football club’s supporters and its owner, Mike Ashley.”

Read the full article on the Guardian website.

Published by Paul Brown

Writes about football, history, true adventure. The Guardian, Four Four Two, When Saturday Comes, The Blizzard, Longreads, Deadspin, etc. Latest book: The Ruhleben Football Association. Twitter: @paulbrownUK