Rebranding of St James’ Park

Piece written for The Guardian on the renaming of Newcastle United’s St James’ Park.

“It was all going so well. Perhaps too well, with hindsight. The announcement that Newcastle United’s ground, St James’ Park, is to be renamed the Sports Direct Arena has shattered the fragile truce between the football club’s supporters and its owner, Mike Ashley.”

Read the full article on the Guardian website.

Published by Paul Brown

Writes about football and history. Four Four Two, When Saturday Comes, The Blizzard etc. Latest book: Savage Enthusiasm: A History of Football Fans. Twitter: @paulbrownUK

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